Digital marketing is the most effective and cost-efficient channel for the promotion of an online brand (individual, company, product, service), a segment that has been undergoing strong growth for years due to the increasingly positive results being achieved by online advertisers.
Thanks to new, complex digital tools, it has become possible to plan out highly profiled advertising campaigns with great flexibility over budgets and management approaches.
For years, we have been involved in the professional planning of different types of digital campaigns, selecting the tools that best match the specific requirements of the client, the reference target and the services/products to be promoted, including:
- Search engine marketing
- Social media marketing
- Display advertising
- YouTube marketing
- Campaign retargeting
- E-mail & direct marketing
- Mobile marketing
- Digital Couponing
- QR-Code advertising
How we operate:
- In partnership with the client, we identify the target
- We select the most appropriate web marketing tools
- We plan out the most suitable strategy with a view to reaching the objective
- We configure the online campaigns and implement the necessary tools
- We proceed with measuring and reporting – web analytics, mobile analytics, social analytics
When we plan out an online advertising campaign, we work to ensure that the brand, product or service entrusted to us achieves the highest possible level of visibility, within the budget limits set by the client.
By constantly monitoring all of the phases of the online campaigns, we optimize their effectiveness (ROI) in real time and work to reach the objectives set with the client.